I'm not kidding. Every bit of assholery helps. Call him names. Make bad arguments. Mock his supporters. Yeah, that will help a lot. I'm not talking about stuff that is actually funny--although be careful with humor. I thought Trump was funny when he mocked Clinton at the All Smith dinner. She laughed along with everyone else. And she was funny mocking him. But he went too far. His last few jokes went flat, and a lot of the good will that he'd gained was lost.